paxtonThanks for taking the time to get to know me a little bit!

I’m a Communications Specialist, Published Writer, Educator and Designer. You may know me for my pioneering efforts as the Co-Founder and former Co-Host of the acclaimed iYellow Wine Club.

I hold a Communications degree with Distinction from Brock University. In my final year at university I was the President and Co-Founder of the Communications, Popular Culture and Film (CPCF) Society. The CPCF Society won ‘Club of the Year’ and I also won an award for ‘Outstanding Contribution to Business Communication’ at the Faculty of Business awards. The club is still running strong and I enjoy advising the current club President.

In early 2006 – just a year after graduation – I teamed up with fellow wine enthusiast Angela Aiello and Co-Founded the acclaimed iYellow Wine Club – Toronto’s hottest social wine club. Ange and I created and hosted numerous innovative wine events, wine tours, and educational wine tastings and helped “bring wine into the 21st century” according to Post City Magazines.

Notably we – “Ange & Pax” – Hosted the prestigious 2008 Ontario Wine Awards. We produced and hosted video podcasts for the Wine Council of Ontario. We published monthly wine club e-newsletters, were published writers in City Bites Magazine – Toronto’s Guide to Great Food and Drink, and we were also wine columnists for Sweethome.ca – an extension of Sweetspot.ca – Canada’s Sweetest Lifestyle Guide. We also co-developed Peller Estates’ unique ‘Extreme Wine Weekend’ and ‘Intense Icewine Weekend’ program.

Due to our pioneering efforts and success in the wine industry, we were fortunate to have appeared in numerous media outlets such as the Toronto Star, Canada AM, Global TV, 99.9 Virgin Radio and CBC’s ‘Wine Confidential’ documentary. The iYellow Wine Club now boasts some 5,000 members and continues to lead the wine revolution.

Other notable work experience includes:  Working as a Promotions Coordinator for the Anguilla (British West Indies) Tourist Board of Canada. Working as a Teacher’s Assistant in the Faculty of Social Sciences at Brock University. Conducting double-decker city tours for Toronto’s Bus & Boat Company. I’ve also designed online workshops for Travel Agents for YourWorkshops.ca – clients  included the likes of GAP Adventures, Virginia, Sandals and more.

At the present time I’m providing my consulting services to the Niagara Economic Development Corporation / Tourism Niagara in Marketing and Communications. When time permits, I also offer Website Design and Communications Consulting for select individuals and small businesses. I’m also available to hire for Speaking, Hosting and Educational engagements – preferably on evenings and weekends.

I was born and raised in Ottawa, finished my high school education in Kelowna, B.C. and completed my university education in Niagara. I also spent time in Quebec and Germany for additional schooling. I’ve spent the past four years living in downtown Toronto, but I now live in the beautiful Niagara Region in Southern Ontario, Canada.

You can follow me on Twitter and keep up with me on my multi-media Blog here >>

Full Name: Paxton David Allewell

Born: Ottawa, Ontario, Canada

Birthday: August 2nd, 1982

Resides: Niagara Region, Ontario, Canada

Citizenship: Canadian & US

Siblings: 2 older sisters

Interests: Tennis, Squash, Hiking, Traveling, Wine, Food, Design, Reading, Writing, French, Guitar, Music, Nature, Live Sporting Events, Movies, Art, Working Out, Yoga, Meditation, Cafes, Dogs, Horses

Favourite TV Shows: Regis & Kelly, Conan O’Brien, Entourage, Sex & The City, Charlie Rose, Arts & Minds, The Agenda, Man Tracker

Favourite Movies: Good Will Hunting, Dead Poets Society, Eternal Sunshine of The Spotless Mind, Sideways, Before Sunset, Before Sunrise, Garden State, A Good Year, Dumb & Dumber, Family Man, The Secret, My Brilliant Career, Meet The Parents, Contact, Singles, Little Manhattan, Avatar