Zellers at the Pen Centre

I took this picture just before dark at the Pen Centre in St. Catharines. I had to play with the lighting a bit, but you can image that it’s quite noticeable at night. The sign has been like that for awhile now and  I just had to take a picture of it! Any one hear of any good PR from Zellers lately? I think their sign answers that question.

Are you in retail? Make sure to replace the lights on your exterior signs because you never know what it might say when one goes out = bad PR!